The early 70s is a golden epoch of our popular music. Hundreds of songs of exquisite beauty. Groundbreaking sound. Futuristic suits. How and whence could all of this emerge in a Soviet socialist republic? How did a brand new music scene, original in sound and philosophy in every way, and at the same time absolutely in sync with global music trends come forth? They weren't that fond of the Soviet label «VIA». And since neither of us is fond of this acronym, let us rechristen this music.
The early 70s is a golden epoch of our popular music. Hundreds of songs of exquisite beauty. Groundbreaking sound. Futuristic suits. How and whence could all of this emerge in a Soviet socialist republic? How did a brand new music scene, original in sound and philosophy in every way, and at the same time absolutely in sync with global music trends come forth? They weren't that fond of the Soviet label «VIA». And since neither of us is fond of this acronym, let us rechristen this music.
Serhii Mishchenko
Ukrainian State Film Agency , Ministry of Culture of Ukraine
